Case Studies
The challenge, the strategy and the results behind our work.
5.03
Google Ads ROAS · 2.63 Meta
Collectibles
5.03 Google Ads ROAS and 2.63 Meta ROAS for a large fan event
5.03 ROAS on Google Ads and 2.63 on Meta, across Google Search, YouTube and Meta over 49 days.
41.20
ROAS on Google Search
Entertainment
41.20 ROAS for a global live entertainment event
41.20 ROAS on Google Search across 1,681.22 conversions, with radius targeting and staged bidding.
17.27
Meta ROAS, up from 4.28
Sports
Meta ROAS up 303% year over year for a major pro football franchise
Meta ROAS up 303% year over year, with revenue up 229%.
20.98
peak Search ROAS in 27 days
Sports
From 0.05 to 20.98 Google Ads ROAS in 27 days for a major pro football franchise
14.06 ROAS on Search over the campaign, after a 20.98 peak in 27 days.
30%
of the layout for text
Sports
Creative Optimization for a First-Year Golf Event
How we rebuilt a first-year golf event's ad creatives for clarity and mobile: one key message, text cut to 30% of the layout, and high-contrast imagery.
15mi
pin on the home city
Sports
Dynamic Radius Targeting: States to a 15-Mile Pin
How we narrowed a pro football client's Google Ads targeting in three phases: home and surrounding states, a 200mi stadium radius, then a 15mi city pin.
Frequently asked questions
What ROAS did the live entertainment campaign reach?
41.20 ROAS on Google Search for a global live entertainment event.
Which platforms did the fan event campaign use?
Google Search, YouTube and Meta over 49 days, with 5.03 ROAS on Google Ads and 2.63 on Meta.
How fast did the pro football Search campaign improve?
Search reached 4.73x at the first check-in and peaked at 20.98x by day 27.
What changed on Meta for the pro football client?
Meta ROAS up 303% year over year, using custom audiences per campaign type and first-party customer lists.