Paid Media for Fintech Companies
For fintech, paid media has to grow the right customers while staying inside the rules. We build campaigns around completed account openings, funded or verified users and quality app installs, not raw sign-ups. We work within each ad platform’s financial-services policies and your own compliance review, and we measure with fraud and low-quality traffic in mind. You see it all on a live dashboard.
Our approach
1. Compliance first. Financial services is regulated advertising. Before anything launches, we check campaigns against each platform’s financial-services advertising policies and any verification they require. Every ad, landing page and claim also goes through your compliance team. We make no promises of returns, approvals or outcomes in ads, and nothing goes live until you’ve signed off.
2. Optimize for the right event. A downloaded app or a started application isn’t a customer. We agree with you on the stages that matter, such as a completed account opening, a verified identity or a first transaction, and send those signals back to the platforms so they learn from real customers.
3. Fraud-aware measurement. Fintech offers can attract fake sign-ups and low-quality installs. We watch for signs of poor-quality traffic, exclude placements and audiences that don’t produce real customers, and judge campaigns on downstream quality, not top-of-funnel volume.
4. Measure against a baseline. We start with an audit of what’s tracked today, how users move from install or sign-up to an active account, and where they drop off. We then measure every change against that baseline.
Channels
Many fintech campaigns start with Google AI Max for people searching for a financial product, Meta Advantage+ for reach and app installs, and ChatGPT Ads, which suit people who research and compare options in conversation, where platform policy allows. These are starting points, not limits. We plan the mix around your goals and run paid media on whichever channels fit them.
How we work
Performance-based billing, so our incentives line up with your results.
Live dashboards that show performance as it happens.
Most campaigns built within 72 hours, once your compliance team has approved the ads and landing pages.
Month 1 is setup and learning. Our first review is at day 90, and we review quarterly after that.
Proof
We haven’t published a fintech case study yet, so we don’t quote results for this industry, and we never promise them. To see how an engagement runs from kickoff to scaling what’s proven, read What to expect in your first 90 days with SDK Media.
FAQ
Can you advertise financial products on Google and Meta?
Yes, within each platform's financial-services advertising policies, which can include advertiser verification and rules that vary by country and product. We check requirements before launch and work alongside your compliance team.
Who approves the ads?
You do. Every ad, landing page and claim goes through your own compliance review, and nothing goes live until you've signed off.
What should a fintech company optimize for?
Real customers rather than raw sign-ups. We agree on the stages that matter, such as completed account openings, verified users or first transactions, and send those signals back to the platforms.
How do you run app install campaigns?
We optimize toward actions after the install, such as registration or account opening, so platforms find users who become active customers, not just downloads.
How do you deal with fraud and low-quality leads?
We monitor for signs of poor-quality traffic, exclude placements and audiences that don't produce real customers, and judge campaigns on downstream quality.
How do you bill?
We use performance-based billing, and you can see results on a live dashboard. We'll go through the details on a call.
Book a call
Let’s look at your funnel, your compliance process and your channel mix together.