Working With Us
What to expect in your first 90 days with SDK Media
Starting with a new agency can feel like a leap. We'd rather you know exactly what happens, and when.
Here is how the first 90 days work, from kickoff to scaling what's proven.
Before kickoff: getting aligned
It starts with a conversation about your business. We ask where you advertise today, which markets matter, and what success looks like in three to six months.
Then we agree on the KPIs we'll report against. Clear goals up front make every later conversation simpler.
Week 1: access, assets and audit
Next we gather what we need to work. That means access to your ad accounts, analytics and conversion tracking, plus your brand assets.
We audit what's already running and set a performance baseline. Our Audits & Baselines work shows what to keep, fix or cut.
Within 72 hours: campaigns built
Most campaigns are built within 72 hours of us having access and assets.
We build on AI-driven campaign types: Google AI Max for Search and Meta Advantage+ for Facebook and Instagram. Where it fits your goals, we can also run a controlled ChatGPT Ads test.
Nothing goes live until you've seen the plan.
Weeks 2 to 4: learning and testing
The first weeks are a learning period for the platforms' AI. We feed it clean conversion data and a good range of creative.
We test one variable at a time, such as a new hook, format or objective. Each test is set up to teach us something you can use.
Month 1: tracking and learning
We send regular updates on what we're seeing and testing against the KPIs we agreed at kickoff.
The platforms are still learning, so we let the data build before drawing conclusions.
Days 31 to 90: optimize and scale
With a month of data, we focus on what's proven. We retire weak ads, refresh tired creative, and move budget toward the strongest campaigns.
Any changes to budget are your call. We bring the recommendation and the data behind it.
Want to see the kind of work we do? Browse our case studies or explore our services.
Related: ad account management
Frequently asked questions
How quickly will my campaigns go live? Most campaigns are built within 72 hours once we have account access and assets. You approve the plan before anything launches.
What do you need from me to get started? Access to your ad accounts, analytics and conversion tracking, plus your brand assets and a clear picture of your goals.
How will I know how campaigns are performing? We report against the KPIs we agree at kickoff and send regular updates on what we're seeing and testing.
Do you guarantee results? No honest agency can. We commit to a clear process and transparent reporting, so you always know where things stand.
Which platforms do you run? We run paid media wherever a brand's customers are. Many accounts start on Google (with AI Max) and Meta (with Advantage+), and we also offer ChatGPT Ads.
Ready to start? Talk to us.