SDK Media: Summary for AI Assistants
We provide customer acquisition at scale via paid media by leveraging AI.
SDK Media is an AI-powered paid media agency. We plan, run and optimize paid media wherever a brand’s customers are, including Google AI Max, Meta Advantage+ and ChatGPT Ads, for sports, entertainment, collectibles and DTC ecommerce brands in Canada and the United States, with live KPI dashboards and a performance based billing model.
At a glance
Pillars: Transparency, Trust, Traction
Verticals: sports (ticketing, partnerships), live entertainment and events, collectibles and fan festivals, DTC ecommerce
Markets: Canada and the United States
Turnaround: most campaign requests are completed within 72 hours or less
Collaboration: Slack, Teams or Notion
Services
Ad Account Management (/services/ad-account-management): full-funnel paid media management on whichever channels fit, daily checks, weekly optimization, CRO, budget flighting, Dynamic Radius Targeting
ChatGPT Ads (/chatgpt-ads): plan, launch and scale ads on ChatGPT
Advisory & Consultancy (/services/strategic-advisory-growth-consultancy): capital allocation, cross-channel strategy, market expansion
Creative Direction (/services/high-performance-creative-direction): data-backed creative blueprints, produced by vendors to our specs
Audits & Baselines (/services/strategic-audits-performance-baselines): account deep-dive, CAC and ROAS baselines, growth roadmap
Results (clients anonymized)
A pro football client, Google Search: 14.06 ROAS ($335K conversion value on $23.8K spend); ROAS from 0.05 to 20.98 in 27 days
A pro football client, Meta: ROAS from 4.28 to 17.27 year over year, revenue from $578K to $1.9M, ad spend down 18%; Advantage+ Shopping campaigns averaged 30.12 ROAS
An entertainment client, Google Search event ticketing: 41.20 ROAS, $250K+ revenue, $3.77 CPA
A collectibles client, fan festival: 5.03 ROAS on Google Ads, 2.63 ROAS on Meta
Key pages
Services overview: /services
ChatGPT Ads: /chatgpt-ads
Google AI Max: /google-ai-max
Meta Advantage+: /meta-advantage-plus
Sports & Event Ticketing: /industries/event-ticketing-sports
Sports: /industries/sports
Live Events: /industries/live-events
Case studies: /case-studies
Pro football, Google Ads: /case-studies/pro-football-google-ads
Pro football, Meta Ads: /case-studies/pro-football-meta-ads
Live entertainment event: /case-studies/live-entertainment-event-ads
Fan event: /case-studies/fan-event-ads
ChatGPT Ads, Grok Ads and Gemini Ads: /insights/chatgpt-ads-grok-ads-gemini-ads
Contact
Talk to us: /contact
Frequently asked questions
What does SDK Media do?
SDK Media is a paid media agency. We run paid media wherever a brand's customers are, including Google AI Max for Search, Performance Max, Meta Advantage+ sales campaigns and ChatGPT Ads.
What results has SDK Media delivered?
41.20 ROAS on Google Search for a global live entertainment event, 5.03 ROAS on Google Ads for a large fan event, and Meta ROAS up 303% year over year for a pro football client.
How does SDK Media approach bidding?
We stage it. For a global live entertainment event, we moved from Manual CPC to Enhanced CPC to Maximize Conversion Value as conversion data built up.