Sports
Meta ROAS up 303% year over year for a major pro football franchise
Meta Ads (incl. Advantage+ Shopping)
17.27
Meta ROAS, up from 4.28
The challenge
The franchise's Meta campaigns were solid but had headroom. In the comparison period of the prior year they returned 4.28 ROAS: $578,000 revenue on $135,000 spend. The goal was to beat that, same period, year over year.
Our approach
Custom audiences per campaign type. For example, a core-fan audience and a separate family-friendly audience.
First-party customer lists, uploaded as CSV, for sharper targeting.
Matching the objective to the campaign type, backed by A/B tests (Traffic vs Engagement, Sales vs Traffic).
Reallocating budget to the top-performing ad sets.
Meta Advantage+ Shopping campaigns for a brand partnership.
The results
ROAS: Prior year 4.28 · Our year 17.27 · Change +303%
Ad spend: Prior year $135,000 · Our year $110,257.91 · Change −18%
Revenue: Prior year $578,000 · Our year $1,904,154.11 · Change +229%
In one month alone: $26,118.53 spend, 14.78 average ROAS, $386,031.88 conversion value.
Partnership Advantage+ Shopping campaigns: about $1,000 average spend each, 30.12 average ROAS, and over $30,000 revenue per campaign.
FAQ
How did revenue grow while spend fell? Tighter audiences, objectives matched to each campaign, and moving budget to the winning ad sets.
What role did Advantage+ play? Advantage+ Shopping powered the partnership campaigns, which averaged 30.12 ROAS.
Is this a like-for-like comparison? Yes. It compares the same calendar window in consecutive years.
Ready for results like these?
Related: Meta Advantage+ · Case studies · Creative Direction