Paid Media for E-commerce and DTC Brands
To scale paid media for an e-commerce or DTC brand, we start with a clean product feed and accurate conversion values. Then we let AI-driven campaigns do the bidding, feed them first-party customer data, test creative constantly and measure against a verified baseline. We run that system on whichever channels your customers use, and you see it all on a live dashboard.
Our approach
1. Feed and tracking first. A shopping campaign is only as good as its product feed. Before we launch, we audit and clean it: clear titles, the right size and colour attributes, current stock and accurate conversion values. Then we check what’s tracked and what each conversion is worth.
2. AI-driven campaigns with the right goals. We give automated campaigns strong inputs: the feed, first-party customer lists and new-customer goals. That way they find new buyers instead of taking credit for repeat sales that would have happened anyway.
3. Creative testing, one question at a time. Platforms choose who sees which ad, but they can only choose from the creative they’re given. We test product-led images against lifestyle shots, short video against longer explainers, and different hooks for fit, comfort and value. We direct every asset to spec.
4. Measured against a baseline. We start with an audit of how new and returning customers split today. We then measure against that baseline using conversion value, not clicks.
Channels
Many e-commerce campaigns start with Google AI Max (alongside Performance Max linked to your product feed), Meta Advantage+ and ChatGPT Ads, which suit considered purchases people research before buying. These are starting points, not limits. We plan the mix around your goals and run paid media on whichever channels fit them.
How we work
Performance-based billing, so our incentives line up with your results.
Live dashboards that show performance as it happens.
Most campaigns built within 72 hours.
Month 1 is setup and learning. Our first review is at day 90, and we review quarterly after that.
Proof
We haven’t published an e-commerce or DTC case study yet, so we don’t quote results for this industry, and we never promise them. You can read our method in Paid Media for DTC Apparel, Sleep and Recovery Brands. Our creative principles (one message, mobile-first, high contrast) are set out in a creative optimization case study.
FAQ
How should an e-commerce or DTC brand scale paid ads?
Start with a clean product feed and accurate conversion values, then use AI-driven campaigns such as Performance Max, AI Max for Search and Meta Advantage+. Feed them first-party data, test creative constantly and measure against a verified baseline.
Is Performance Max good for e-commerce?
It can be, when it's linked to a clean Merchant Center feed, given strong creative and accurate conversion values, and reviewed regularly. It shows products across Google's inventory from one campaign.
Should e-commerce brands advertise on ChatGPT Ads?
They're worth testing for considered purchases, because people use ChatGPT to research and compare products. Availability is still expanding, so we use the placements and options that actually exist.
How do you tell new customers from returning ones?
We use first-party customer lists and new-customer goals so platforms can separate existing customers from new prospects and bid for the buyers you actually want.
How quickly can you launch?
Most campaigns are built within 72 hours. Month 1 is setup and learning, our first review is at day 90, and we review quarterly after that.
How do you bill?
We use performance-based billing, and you can see results on a live dashboard. We'll go through the details on a call.
Related: See how we run Google AI Max · Read our DTC method
Book a call
Let’s look at your feed, your data and your channel mix together.