SDK Media is a performance-focused paid media agency that plans, launches and manages ChatGPT Ads for brands. ChatGPT Ads are sponsored placements that appear below ChatGPT’s responses and are chosen based on the context of the conversation. We start every account with a measured test budget, clear baselines and transparent reporting, alongside your Google AI Max and Meta Advantage+ campaigns.
What are ChatGPT Ads?
ChatGPT Ads are advertising placements inside ChatGPT. Ads appear below a response, are clearly labelled as sponsored, and are kept visually separate from the answer. ChatGPT’s ad policies state that ads do not influence ChatGPT’s answers. A standard ad unit includes your brand name, logo, a headline, description copy, an image and a link to your landing page. ChatGPT chooses which ad to show based on the context and intent of the conversation and on the ad’s own content and landing page. Where users have ads personalization enabled, it can also use signals from their wider ChatGPT experience.
Ads currently show only to some users, mainly on ChatGPT’s Free and Go plans, in select regions, and availability is still expanding. We keep track of what’s available so your campaigns use the placements and options that actually exist.
Benefits of advertising on ChatGPT
Reach people while they decide. People use ChatGPT to research, compare and plan purchases. Your ad appears in that moment, next to the question they’re asking.
Intent from context, not just keywords. Ads are matched to what the conversation is about, which suits considered purchases and complex offers.
An early-mover window. The channel is new, and brands that build learnings now will have an advantage as it grows.
A brand-safe environment. ChatGPT places ads only near conversations it considers appropriate, and keeps them away from sensitive topics.
A channel that complements search and social. ChatGPT Ads fill a gap between Google search intent and Meta discovery.
How we run ChatGPT Ads
Baseline. We start with an audit of your current Google and Meta performance (CAC, ROAS, conversion paths) so ChatGPT results are measured against verified data.
Test budget. We launch with a conservative, fixed test budget. Spend increases only when the data supports it.
Creative and conversation-intent targeting. We map the questions your buyers ask ChatGPT. Then we write headlines, descriptions, images, landing pages and advertiser context that match those conversations.
Measurement. We set up conversion tracking and reporting with the measurement tools available, and add your results to our live KPI dashboards.
Scaling. Once the results are proven, we use budget flighting to put spend behind the best-performing conversation themes and creative.
Integration with Google AI Max and Meta Advantage+. ChatGPT Ads are planned as part of your full funnel. Insights flow between platforms, budgets are allocated across channels, and messaging stays consistent.
Campaign types we set up in ChatGPT’s Ads Manager
ChatGPT reaches 900M+ weekly ChatGPT users (company-reported). We set up and manage campaigns in ChatGPT’s Ads Manager (beta), using the campaign types the platform currently offers:
Product feed campaigns. We connect your product catalog so your ads can show product titles, prices, images and landing pages from your feed.
Conversion-optimized CPC (oCPC, beta). We can set up campaigns that optimize toward your conversion goal while you still pay per click, including for product feed campaigns. The platform lets us clone proven CPC campaigns into oCPC and create oCPC campaigns in bulk.
Guided setup and bulk upload. Ads Manager (beta) offers a guided campaign workflow plus bulk upload through a campaign schema template, so we can launch and iterate on ads and ad groups at scale.
Full-funnel tracking with URL macros. We add dynamic URL macros ({campaign_id}, {ad_group_id}, {ad_id}) to your landing page links so campaign, ad group and ad IDs flow into your analytics and can be reported alongside your Google and Meta data.
Features and availability are set by the platform and can change; we’ll confirm what’s available for your account before launch.
Who ChatGPT Ads suit
Brands whose buyers research before purchasing: DTC and ecommerce, B2B SaaS, FinTech, and sports and entertainment.
Advertisers already running Google and Meta who want an additional, high-intent channel.
Teams that want to test a new channel with disciplined budgets rather than heavy spending.
Companies with a strong landing page and a clear offer that answers buyers’ questions.
ChatGPT Ads may not be the first channel to add if you haven’t yet set up conversion tracking or core search and social campaigns. We’ll tell you honestly during the audit.
ChatGPT Ads FAQ
Can my brand advertise on ChatGPT?
Yes. ChatGPT Ads are available to advertisers in supported regions, and availability is expanding. We can plan, set up and manage campaigns for you.
Where do ChatGPT Ads appear?
Below ChatGPT’s responses, labelled as sponsored and kept separate from the answer. Ads currently show to some users on the Free and Go plans. They do not show on Plus, Pro, Business, Enterprise or Edu plans, or to users under 18.
Do ChatGPT Ads change ChatGPT’s answers?
No. ChatGPT’s ad policies state that advertising does not influence the answers ChatGPT gives.
How are ChatGPT Ads targeted?
ChatGPT matches ads to the context and intent of the conversation and to your ad and landing page. Where users have ads personalization enabled, it can also use signals from their wider ChatGPT experience. We shape creative and landing pages to match the conversations your buyers have.
How much do ChatGPT Ads cost?
It depends on your goals and test budget. We recommend a conservative test budget first and scale only on proven results. Apply and we’ll suggest a plan for your account.
How do you measure ChatGPT ad results?
We set baselines first, then track conversions and return with the measurement tools available, and report everything in transparent live dashboards alongside your other channels.
Do ChatGPT Ads replace Google or Meta ads?
No. They work best alongside Google AI Max and Meta Advantage+. We manage all three as one connected strategy.
Why work with an agency for ChatGPT Ads?
It’s a new channel with new formats. An experienced paid media team brings testing discipline, creative strategy and cross-channel measurement from day one.
Can you run conversion-optimized ChatGPT Ads?
Yes. Conversion-optimized CPC (oCPC) is currently in beta in ChatGPT’s Ads Manager, including for product feed campaigns. It optimizes toward your chosen conversion while you pay per click. We can clone existing CPC campaigns into oCPC or create oCPC campaigns in bulk.
Do ChatGPT Ads support product feeds?
Yes. ChatGPT’s Ads Manager supports product feed campaigns, which use your product catalog to show product titles, prices, images and landing pages. We can set up and manage feed campaigns for you.
Ready to advertise on ChatGPT?
Seats are limited. Apply to see how SDK Media can add ChatGPT Ads to your growth plan, with clear baselines, disciplined testing and transparent reporting.
ChatGPT and OpenAI are trademarks of OpenAI. SDK Media is an independent agency and is not affiliated with or endorsed by OpenAI.