Live Events Marketing Agency: Paid Media for Concerts, Festivals and Fan Events
We provide customer acquisition at scale via paid media by leveraging AI. For concerts, festivals and fan events, we plan each campaign around the event’s arc, from announcement through the final days, on every channel fans use, including Google, Meta, YouTube and ChatGPT Ads. For a global live entertainment event, Google Search delivered 41.20 ROAS and $250,000+ revenue.
Why live events need a full-funnel plan
A live event has to build excitement before it can sell out. Fans need to discover the lineup, see what the experience feels like, and then buy before the date. Ticket-only tactics miss the first two steps. (For the on-sale and ticket-buying side specifically, see Event Ticketing.)
Concerts and touring shows: each stop is its own local market with its own timeline.
Festivals: multi-day experiences sold on atmosphere, lineup and passes.
Fan events, conventions and expos: collectibles, memorabilia and merchandise drive revenue alongside admission.
Video and creative that build demand
Search captures demand, YouTube builds it, and Meta reaches fans at scale. We define the videos, images and banners each event needs, set specs for production partners, and test formats such as 30-second against 15-second video. See Creative Direction.
Google AI Max across Search and YouTube
We pair high-intent Search with YouTube and pace budget across both against ROAS. Google AI Max helps find the many ways fans search for an artist, lineup or event, and bidding moves from manual toward Maximize Conversion Value as conversion data builds.
Meta Advantage+ for multi-day and multi-city events
Meta Sales campaigns with Meta Advantage+ placements put the event in front of fans across Facebook and Instagram, with custom audiences and customer lists from past attendees. For touring shows, each city gets its own targeting and pacing.
ChatGPT Ads for event planners and travelers
Fans planning a festival trip or a weekend around a show ask AI assistants what to see, where to stay and how to get there. Where it fits, we test ChatGPT Ads to reach them in that planning moment, measured on the same dashboard as every other channel.
All campaigns report into live KPI dashboards with performance-based billing, and most are built within 72 hours once we have access and assets.
Live events results
Our team’s results, with clients kept anonymous.
A global live entertainment event, Google Search: 41.20 ROAS and $250,000+ revenue on $6,337.61 spend. CPA fell from $14.36 to as low as $3.25, averaging $3.77 across 1,681.22 conversions. Read the case study
A multi-day fan event, Google Search, YouTube and Meta: a $300,000 budget over 49 days delivered 5.03 ROAS on Google Ads ($364K conversion value on $72.3K spend) and 2.63 ROAS on Meta. Read the case study
Live events paid media FAQ
How do you market a concert or festival with paid ads?
We run Search to capture fans already looking, YouTube to build demand, and Meta to reach fans at scale, with budget paced against ROAS. For a multi-day fan event, that mix delivered 5.03 ROAS on Google Ads.
What ROAS can a live event campaign achieve?
It depends on the event, the audience and the timeline. For a global live entertainment event, Google Search delivered 41.20 ROAS on $6,337.61 spend.
Do you work with fan events, conventions and expos?
Yes. We've run campaigns for a multi-day collectibles fan event across Google Search, YouTube and Meta, including creative direction for its videos and banners.
How is this different from your Event Ticketing work?
Event Ticketing focuses on the on-sale itself: high-intent Search, venue radius and budget flighting. Live events adds the demand-building side, with video, creative and multi-platform pacing. Most events use both.
Can ChatGPT Ads help promote live events?
Fans increasingly plan trips and weekends with AI assistants. We test ChatGPT Ads where it fits and measure it against the same ROAS targets as Google and Meta.
How do you report on live event campaigns?
You get a live dashboard from launch tracking the KPIs we agree on at kickoff. Month 1 covers tracking setup and platform learning, the first full review comes at day 90, and reviews are quarterly after that.
Related: Event Ticketing · Sports · Google AI Max · Meta Advantage+ · ChatGPT Ads
Related insights: Theatre and touring ticket ads · Promote a fan convention · Dynamic radius targeting · Family attraction ads · creative optimization for a first-year golf event · Search, YouTube and Meta for one fan event
Ready to fill your next event?
Tell us about your next event, and we’ll start with a baseline audit of your current campaigns.