SDK Media Logo

Book a call

SDK Media Logo

Book a call

SDK Media Logo

Book a call

SDK Media Logo

Insights

Perspectives on AI ads, creative and the platforms shaping paid media.

Laptop glowing with blurred charts on a dark walnut desk beside an open notebook at night
Laptop glowing with blurred charts on a dark walnut desk beside an open notebook at night

Working With Us

What to expect in your first 90 days with SDK Media

From kickoff to scaling what's proven: how the first 90 days with SDK Media work.

Fan seen from behind holding a glowing phone, stadium crowd dissolving into warm bokeh
Fan seen from behind holding a glowing phone, stadium crowd dissolving into warm bokeh

Case Studies

+303% Meta ROAS: Revenue Up 229% Year Over Year

How a pro football client's Meta ROAS rose 303% year over year in the same window: audiences per campaign, tested objectives and backing winning ad sets.

Dark expo hall crowd seen from behind under a glowing video wall, one phone raised in front
Dark expo hall crowd seen from behind under a glowing video wall, one phone raised in front

Case Studies

Search, YouTube and Meta: One Fan Event, Three Jobs

How Google Search captured demand and YouTube built it for a large fan event, with Meta alongside: 5.03 ROAS on Google Ads and 2.63 on Meta.

Unbranded football on dewy night turf, floodlights flaring into soft bokeh behind it
Unbranded football on dewy night turf, floodlights flaring into soft bokeh behind it

Case Studies

Pro Football Search Ads: 0.05 to 20.98 Peak ROAS in 27 Days

How we moved a pro football client from Display to high-intent Search: 0.05 to a 20.98 peak ROAS in 27 days and 14.06 ROAS over the full run.

Small ballpark at blue hour, light towers glowing over an empty infield and dark stands
Small ballpark at blue hour, light towers glowing over an empty infield and dark stands

Platforms

Minor League Season-Ticket Ads: Search vs Meta vs YouTube

How should a minor league team advertise season tickets? Use Search for intent, Meta for local fans and YouTube for awareness. Here's how we'd plan it.

Empty velvet theatre seats facing a bare stage lit by a single warm spotlight in the dark
Empty velvet theatre seats facing a bare stage lit by a single warm spotlight in the dark

Case Studies

Ad Agency for Event Ticket Sales: Theatre and Touring

What the best ad agency for event ticket sales does in a theatre or touring on-sale: radius targeting, staged bidding and scaling on proof, with real data.

Glass display case of collectibles lit by small warm spots, a convention crowd blurred behind
Glass display case of collectibles lit by small warm spots, a convention crowd blurred behind

Case Studies

Selling Out Fan Conventions with Google and YouTube

How to promote a fan convention: Search captures badge buyers, YouTube builds demand. Our method for a large fan event delivered 5.03 ROAS on Google Ads.

Single puck on fresh ice at rink level, empty boards fading into cold blue darkness
Single puck on fresh ice at rink level, empty boards fading into cold blue darkness

Platforms

Hockey Season-Ticket and Group Ticket Ads That Sell

How junior and minor hockey teams can advertise season and group tickets: Search for intent, Meta for local fans and families, scaled only on proof.

Hand holding a phone at checkout beside an unbranded shipping box being unpacked on a dark table
Hand holding a phone at checkout beside an unbranded shipping box being unpacked on a dark table

Platforms

Paid Media for DTC Apparel, Sleep and Recovery Brands

How we run paid media for DTC apparel, sleep and fitness recovery brands: product feeds, AI-driven campaigns, creative testing and new-customer goals.

Aerial night view of glowing streets converging on one lit plaza, light fading at the edges

Platforms

Dynamic Radius Targeting for Event Ticket Ads

How dynamic radius targeting works for event ticket ads: start broad weeks out, tighten to 15–50 miles near the date, and move bidding and creative too.

Dark design desk with a phone and monitor showing an abstract layout, a hand holding a stylus
Dark design desk with a phone and monitor showing an abstract layout, a hand holding a stylus

Creative

How to Optimize Paid Media Creatives That Convert

How we optimize paid media creatives: one clear idea, context first, composition that leads to the CTA, creative by funnel stage, and mobile-first design.

Parent and child silhouetted from behind before a glowing blue aquarium tank with drifting fish
Parent and child silhouetted from behind before a glowing blue aquarium tank with drifting fish

Platforms

Google and Meta Ads for Family Attractions

How theme parks, zoos, aquariums and family entertainment centres can use Google Search and Meta: local targeting, family audiences and value bidding.

Three phones on a dark surface, their screens glowing with blurred chat bubbles
Three phones on a dark surface, their screens glowing with blurred chat bubbles

AI Ads

ChatGPT Ads, Grok Ads and what's next (Gemini Ads)

What advertisers can actually buy on AI assistants today, and what to watch.

Frequently asked questions

What is dynamic radius targeting?

A phased geo-targeting method. For a pro football client, we moved from a 2.9M-3.5M est. audience size across the home and surrounding states to a 15mi pin on the home city.

What is the most important creative fix?

Clarity. For a first-year golf event, we reduced text to 30% of the layout and led with one key message.

How does Smart Bidding work?

Smart Bidding uses machine learning to optimize bids for conversions or conversion value in each auction, so it needs accurate conversion data.