5.03 Google Ads ROAS and 2.63 Meta ROAS for a large fan event

Google Search, YouTube, Meta

At a glance: We ran a $300,000 budget over 49 days across Google Search, YouTube and Meta. Results were 5.03 ROAS on Google Ads and 2.63 on Meta.

Fan festival floor at night from a balcony, crowds glowing as warm bokeh between dark booths

5.03

Google Ads ROAS · 2.63 Meta

The challenge

A collectibles client running a large multi-day fan event needed to sell tickets, maximize conversions and keep spend efficient across three platforms at once.

Our approach

Budget allocation and pacing across Google Search, YouTube and Meta.

Creative direction. We defined the videos, images and banners, and outside vendors produced them to our specs. See Creative Direction.
Dynamic radius targeting around the venue.
A/B tests: negatives vs none, broad vs phrase, and 30s vs 15s video.
Staged bidding: from manual to Enhanced CPC to Maximize Conversion Value.

The results

Google Ads: 503.78% ROAS (5.03), 1.93K conversions, $364K conversion value on $72.3K spend.

Google Search: 4.23 ROAS, $219,601.45 conversion value, 1,307.80 conversions, $39.65 cost per conversion, 27.60% CTR and $0.59 CPC. One search campaign hit 12.98 ROAS early on.
Google + YouTube combined: $80,089.76 spend, 2.86 ROAS and 1,371.29 conversions.
Meta (10-day Sales campaign with Advantage+ placements): 2.63 ROAS, $10.7K spent and $28.1K generated.

FAQ

Why run three platforms? Search captures existing demand, YouTube builds it, and Meta reaches fans at scale. We paced each one against ROAS.

What did creative direction involve? We set the creative requirements and specs, and vendors produced the final assets.

Which platform performed best? Google Ads, at 5.03 ROAS.

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