Paid Media for Licensed iGaming Operators
For iGaming, paid media has to reach the right adults, in the right markets, within the rules. We work only with licensed operators, run campaigns within each ad platform’s gambling policies and certification requirements, and target only markets where you’re licensed and advertising is allowed. We build for verified, active players, not raw registrations, and you see it all on a live dashboard.
Our approach
1. Compliance first. Gambling advertising is tightly regulated and varies by market. Before anything launches, we confirm your licences, the platform certifications each channel requires and the local rules in every market. Every ad and landing page also goes through your compliance team, and nothing goes live until you’ve signed off.
2. Responsible by design. Our ads target adults only, in permitted locations, and carry the responsible-gambling messaging your regulators require. We don’t use inducements or urgency to gamble, we don’t promise wins or outcomes, and we don’t target audiences that platforms or regulators protect.
3. Optimize for the right event. A registration isn’t a player. We agree with you on the stages that matter, such as a completed identity and age verification or an active account, and send those signals back to the platforms so they learn from verified, active players.
4. Quality-aware measurement. We watch for low-quality and fraudulent sign-ups, exclude placements and audiences that don’t produce verified, active players, and measure every change against a baseline audit of your funnel.
Channels
Many iGaming campaigns start with Google AI Max and Meta Advantage+, where your licence, the platform’s certification and local rules allow. ChatGPT Ads are considered only if and where platform policy permits gambling advertising. These are starting points, not limits. We plan the mix around your goals and run paid media on whichever compliant channels fit them.
How we work
Performance-based billing, so our incentives line up with your results.
Live dashboards that show performance as it happens.
Most campaigns built within 72 hours, once certifications are in place and your compliance team has approved the ads and landing pages.
Month 1 is setup and learning. Our first review is at day 90, and we review quarterly after that.
Proof
We haven’t published an iGaming case study yet, so we don’t quote results for this industry, and we never promise them. To see how an engagement runs from kickoff to scaling what’s proven, read What to expect in your first 90 days with SDK Media.
FAQ
Can iGaming operators advertise on Google and Meta?
Licensed operators can, in markets where it's permitted, once they meet each platform's gambling advertising policies and certification requirements. We confirm what's needed in every market before launch.
Do you work with unlicensed operators?
No. We work only with licensed operators and advertise only in markets where they're licensed and advertising is allowed.
How do you keep campaigns responsible?
We target adults only, in permitted locations, include the responsible-gambling messaging regulators require, and avoid inducements, urgency and any promise of wins. Your compliance team approves every ad.
What should an iGaming operator optimize for?
Verified, active players rather than raw registrations. We agree on the stages that matter, such as completed verification or an active account, and send those signals back to the platforms.
How do you handle low-quality or fraudulent sign-ups?
We monitor for signs of poor-quality traffic, exclude placements and audiences that don't produce verified, active players, and judge campaigns on downstream quality.
How do you bill?
We use performance-based billing, and you can see results on a live dashboard. We'll go through the details on a call.
Book a call
Let’s look at your markets, your compliance process and your channel mix together.