Sports Marketing Agency for Teams and Franchises
We provide customer acquisition at scale via paid media by leveraging AI. For sports organizations, that means marketing the whole franchise: growing the fan base, selling merchandise and delivering for brand partners wherever fans are, including Google and Meta, with ChatGPT Ads tested where it fits. For a pro football client on Meta, ROAS rose from 4.28 to 17.27 year over year while ad spend fell 18%. Selling tickets for a specific game or on-sale? See Event Ticketing.
Why sports needs a season-long approach
A franchise markets itself all year, from preseason through playoffs, partner activations and the off-season. Each moment has a different buyer and a different goal.
Different fans, different offers: core fans, families and first-time buyers respond to different messages.
Revenue beyond the gate: merchandise and brand partnerships need their own campaigns and measurement.
Rich first-party data: season ticket holder and customer lists are an asset most teams underuse in paid media.
Year-over-year benchmarks: every season can be measured against the same window last year.
Google AI Max and high-intent Search
Fans search for the team, players, merchandise and partner offers by name. We build Search with broad, phrase and exact match keywords and negatives refined every week, then use Google AI Max to find new queries fans use that keyword lists miss. Bidding moves from manual toward Maximize Conversion Value as conversion data builds. For game-day and on-sale Search, see Event Ticketing.
Meta Advantage+ for fan segments and partners
On Meta, we build custom audiences per campaign type, such as a core-fan audience and a separate family-friendly audience, and sharpen them with first-party customer lists. Each campaign’s objective is matched to its goal and backed by A/B tests. Meta Advantage+ Shopping campaigns power brand partnership offers, and budget moves to the top-performing ad sets as results come in.
ChatGPT Ads for fans asking questions
More fans now ask AI assistants about their team, its gear and its partners. Where it fits, we test ChatGPT Ads alongside Search to reach fans in that research moment, measured against the same ROAS targets as every other channel.
Measurement you can see
Every campaign reports into a live KPI dashboard from launch. Most campaigns are built within 72 hours once we have account access and assets, and our billing is performance-based. Month 1 covers tracking setup and platform learning, the first full review comes at day 90, and reviews are quarterly after that.
Sports results
Our team’s results, with clients kept anonymous.
A pro football client, Google Search (ticket on-sale, see Event Ticketing): ROAS rose from 0.05 to 20.98 in 27 days after moving from Display to high-intent Search. Over about 12 weeks, Search delivered 14.06 ROAS: $335K conversion value on $23.8K spend. Read the case study
A pro football client, Meta: ROAS rose from 4.28 to 17.27 year over year. Revenue grew from $578K to $1.9M while ad spend fell 18%. Read the case study
Brand partnership campaigns on Meta Advantage+ Shopping: 30.12 average ROAS, with over $30,000 revenue per campaign. Read the case study
Sports paid media FAQ
How do you market a sports team or franchise with paid media?
We treat the franchise as one brand with several revenue streams: fan growth, merchandise and partners, each with its own campaigns and dashboard line. For a pro football client on Meta, ROAS rose from 4.28 to 17.27 year over year.
Do you also run ticket sales campaigns?
Yes. Ticket on-sales are covered on our Event Ticketing page. For a pro football client, moving budget from Display to high-intent Search took ROAS from 0.05 to 20.98 in 27 days.
Can paid media grow revenue while spending less?
Yes, when audiences are tighter and budget follows the winning ad sets. For a pro football client on Meta, revenue grew from $578K to $1.9M year over year while ad spend fell 18%.
Do you run campaigns for merchandise and sponsors?
Yes. We run Meta Advantage+ Shopping campaigns for brand partnership offers, which averaged 30.12 ROAS for a pro football client. Each revenue stream gets its own campaigns and its own line in the dashboard.
Is Google or Meta better for sports teams?
Both, for different jobs. Google Search captures fans who are already searching for the team, while Meta reaches defined fan segments at scale and drives partner and merchandise sales.
How quickly can a sports campaign launch?
Most campaigns are built within 72 hours once we have account access and assets. Nothing launches until you've approved the plan.
How do you report results during the season?
You get a live dashboard from launch tracking the KPIs we agree on at kickoff. Month 1 covers tracking setup and platform learning, the first full review comes at day 90, and reviews are quarterly after that.
Related: Event Ticketing · Live Events · Google AI Max · Meta Advantage+ · ChatGPT Ads
Related insights: Pro football Search ads · Minor league season-ticket ads · Hockey season and group ticket ads · Dynamic radius targeting · dynamic radius targeting for a pro football client · how we grew Meta ROAS year over year
Ready to grow your season?
Tell us about your season goals, and we’ll start with a baseline audit of your current campaigns.